Our Story
Medicine meets organic care
DR. CHOICE was founded by Dr. Rashida Al-Toorshi, an Omani gynecologist and mother who spent years treating the irritation, discomfort, and infections caused by conventional feminine hygiene products.
She envisioned a brand where clinical rigor and 100% organic ingredients were never at odds — a first medical choice for women who deserve safe, dignified protection.
The philosophy behind organic care
Four principles guide every DR. CHOICE product from concept to shelf.
Clinical expertise
Every product begins in the exam room — designed around real gynecological needs.
100% organic
Natural, hypoallergenic ingredients that respect the most delicate skin.
Antibacterial safety
Protective, breathable materials engineered for 24/7 confidence.
Care, not compromise
Intimate health treated with the seriousness of medicine, the warmth of a mother.